Audience: Primary and Secondary research

Primary Research:
Treatment presentation feed back:

Person 1:
Genre - Heavy metal/rock
Target audience - 16-28
What would you expect to see in the video? - Performance based, musical instruments, quick cuts
Comments on proposed form of the video - Like the idea of using silhouettes

Person 2:
Genre - Metal/rock
Target audience - 18-24
What would you expect to see in the video? - A lot of performance, stage, concert, stage lights
Comments on proposed form of the video - Like choice of locations

Person 3:
Genre - Rock
Target audience - 25-30
What would you expect to see in the video? - Performance based, studio set, high key lighting
Comments on proposed form of the video - Relation to genre, colour connotations, good use of silhouettes

Person 4:
Genre - Metal/rock
Target audience - Male, 16-22
What would you expect to see in the video? - Performance, guitars - band, concert, bright lighting
Comments on proposed form of the video - Bright colours - e.g. red, silhouettes, streets

Person 5:
Genre - Metal/rock
Target audience -
What would you expect to see in the video? - Electric - lighting - flashes, band playing in empty room, concert, dark electric lighting, fast shots, guitar shots - performance
Comments on proposed form of the video - Red - speed, silhouettes, skate park

Summary
From the information I have compiled from my primary research, I have concluded the certain features and filming choices I want to include in my music video. This includes using sort of pale lighting, using a heavily performance based narrative, placing a strong focus on the instruments, using quick cuts, using abandoned locations for filming, and possibly including the use of silhouettes in the video.